Brain Research UK

Caroline Blakely, CEO, Brain Research UK

When it came to refreshing our three-year strategy recently, we called on Darnell Consulting to bring additional expertise and an outside perspective. Grahame used his sector-wide knowledge to help us develop an appropriately tailored approach. As part of on-going work, he then helped develop a robust business case for significant investment in new donor acquisition underpinned by a detailed ROI model, involving him presenting the business plan to the Board and CEO. Having rolled out the strategy, we have seen some immediate success with the acquisition with response, average gift in email opt-ins all ahead of forecast and attrition as modelled. As well as having commercial acumen and extensive fundraising knowledge, Grahame is diplomatic and personable with an ability to operate throughout all levels in the organisation.